MAC Town 2032 - McMinnville's Economic Development Strategic Plan

As part of its strategic planning effort, the City of McMinnville engaged Community Attributes, Inc., to lead a specialized economic development strategic planning effort, working with the City of McMinnville, McMinnville Economic Development Partnership, McMinnville Chamber of Commerce, McMinnville Downtown Association, Visit McMinnville, local business leaders and employers, that will help McMinnville use rigorous data analysis, trend forecasting and robust public and stakeholder engagement to develop an overall economic development strategy that identifies what McMinnville’s unique potential and opportunities are, and what McMinnville’s economy can and should be as it grows in the future, including:

Identifying McMinnville’s unique opportunities and niche potential that will separate McMinnville from other communities and maintain the feeling of a vibrant small-town in close proximity to a fast-growing metropolitan area, and create a sustainable economy for generations to come.
Positioning a unique quality of life to attract creative class and entrepreneurial talent to establish the next generation of local business development and investment in the community.
Leading McMinnville’s agricultural and manufacturing traditional economy towards a successful and sustainable 21st century economy.
Utilizing McMinnville’s history of collaboration towards achieving big things.
Identifying what is an attractive business climate for McMinnville’s targeted potential and what McMinnville still needs to do to create that climate.
Leveraging the growing tourism industry towards new business development and investment. “If you like to play here, why not work and live here too.”
Focusing the efforts of all individual economic development partners so that they are successful in their own unique roles but working collaboratively and collectively towards advancing a coherent and cohesive overall economic vision.
Investing limited resources in strategic initiatives that create family wage jobs that are multi-generational and reinforce the small town charm of McMinnville.

“McMinnville is old enough to be substantial, Young enough to be ambitious, Big enough to be industrious, And small enough to be friendly.”